Tom Glocer: the naked truth

“Chief executive blogs are a tricky balancing act,” the newspaper’s City diarist wrote under the headline “Glocer’s executive blog no place for naked truth”.

“Keep focused on the business and you’re accused of being dry, stray into other areas and you risk imparting too much information…

“Tom Glocer, head honcho at Reuters, plunged headlong into the latter camp with his recent posting about a trip to the sauna. After a good 500 words devoted to how he taught his son to ride a bike this summer, Glocer leaves us with the line: ‘My hard work done for the day, I returned to perspiring beer with Harto in the sauna.’

“Call us prudish but Diary feels a little uncomfortable at the image of a potentially nude Glocer, red-faced and sweaty, shooting the breeze with his 81-year-old father-in-law.”

Tom Glocer's blog ■