Reuters.com editor quits for new digital media project

Adam Pasick, pictured, editor of reuters.com, masqueraded in the form of a digital avatar called Adam Reuters in the imaginary environment of Sadville in Second Life. A second Reuters journalist in the two-man virtual bureau, Eric Krangel, was called Eric Reuters.

The opening of the virtual bureau in cyberspace was described as part of Reuters’ strategy of embracing new digital platforms to deliver next generation news and information.

Pasick's new job is with an Atlantic Media project said to target global business executives and due to be launched in early 2010.  ■