Thomson Reuters named Canada's top brand by value

Consulting firm Interbrand put a brand value of C$9.4 billion on Thomson Reuters, measuring its valuation on the contributions to the bottom line made by the brand alone, discounted in part for the inherent riskiness of the brand's ability to maintain demand for its product or service.

Thomson Reuters rocketed straight to first place, leapfrogging all other Canadian companies “by virtue of a merger that has gone almost seamlessly”, the Toronto Globe and Mail reported.

Last year's top brand, BlackBerry, was pushed into fourth place, behind Toronto-Dominion Bank and Royal Bank of Canada. ■