News
Thomson Reuters adds US yacht race to its sponsorships
Tuesday 17 May 2011
Thomson Reuters is the primary sponsor of this year's Annapolis to Newport Race, a 473-mile offshore yacht race first contested off the US eastern seaboard 64 years ago.
Eileen Lynch, global head of brand strategy, advertising and marketing, said on Tuesday: “Thomson Reuters is excited to sponsor the Annapolis-Newport Race, one of the premier offshore events in the U.S. Competitive sailing, like the other sports we sponsor, embodies our brand belief that the right information in the right hands leads to amazing things. It’s as true for the professional customers we serve as it is for the crews competing in this blue-water classic. We wish everyone a safe and swift race.”
Thomson Reuters is also sponsoring one of the racing yachts, the 66-foot sloop Aurora.
The race, which starts on 3 June, is organised by Annapolis Yacht Club and the New York Yacht Club Regatta Association aided by the Naval Academy Sailing Squadron and Ida Lewis Yacht Club.
Thomson Reuters also sponsors the AT&T Williams Formula 1 grand prix racing team, Canadian golfer Mike Weir, and the British Lawn Tennis Association. ■
- SOURCE
- New York Yacht Club
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