Changed days for news brands like Reuters

The implication of the report on the Reuters Institute seminar [Online news: the Millennials take over] is that news brands (like ours) will increasingly not be recognised. There is then a short step to failing to distinguish between "news" and "a piece of information". Reuters becomes a brand for the educated specialist not the mass public, while Facebook and its business model sails on immune to any influence other than (improbably) its customer base of billions voting with their feet or fingers. Changed days indeed. ■