Sponsorship: news needs to earn money

I understand worries about sponsorship of news coverage, but do not think they are justified. In the “good old days” when Reuters did not accept sponsorship and suchlike, news coverage was subsidised by earnings from financial information services.

After an initial career in editorial, I was only too proud as media marketing manager whenever I could persuade the world to pay more for the great news file that Reuters produced. It’s what the journalists deserve. ■