Reuters tweaks website branding

Thomson Reuters has been removed from the reuters.com branding. Instead the web sites now carry the updated Reuters logo, with the Thomson Reuters kinesis logo added directly to the left of the Reuters word mark.

The company said this week’s change is to enhance further the clarity of the Reuters brand for news content in a way that is consistent with Thomson Reuters branding. The change also applies to daily, monthly and quarterly mailings to customers. 

“While reuters.com and its online properties will continue to use the ‘Reuters’ name, our branding will maintain the look and feel of the overall Thomson Reuters organization which was adopted in April,” the company said. “Inspired by the beauty and simplicity of nature, the new Reuters branding reflects the idea that information is dynamic and always in motion.” ■