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Thomson Reuters 44th top global brand

Thursday 18 September 2008

Thomson Reuters is ranked 44th in a list of the top 100 global brands compiled by Business Week. The US magazine placed a brand value of $8,313 million on the merged company.

It said: “The data provider cum news organization must prove its post-merger mettle. It plastered subways and stock exchanges with its new logo to raise its profile.”

The 2008 edition of the annual list is topped by Coca-Cola, followed by IBM and Microsoft. Visa was placed 100th in the list. ■

SOURCE
Business Week