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Thomson Reuters adds tennis to its sponsorships

Monday 10 May 2010

Thomson Reuters has become an official sponsor of Britain's Lawn Tennis Association. An LTA announcement said the company had signed a three-year deal as the LTA's official statistics and information partner. The deal gives Thomson Reuters a strong presence at major LTA events in June and status as the official scoring partner of the AEGON British Tennis Series.

Gus Carlson, Thomson Reuters’ executive vice president and chief marketing officer, said: “We are delighted to be partnering with the LTA, bringing our world-class global expertise in intelligent information to the exciting world of competitive tennis. Supporting the tennis stars of today and tomorrow, Thomson Reuters is looking forward to further exploring how information and technology can drive elite performance and sporting success”

Thomson Reuters also sponsors Formula One motor racing  team AT&T Williams and Canadian golf champion Mike Weir. The company says both embody Thomson Reuters' core values: global business collaboration is key; people make the difference; and performance matters. ■

SOURCE
Lawn Tennis Association