Reuters still stumps majority of Americans - poll

A combined 60 Minutes (CBS News) and Vanity Fair magazine survey found 42 per cent of respondents knew Reuters is a global news agency — not much more than the 36 per cent who couldn’t say what it is. “A fast-food chain? That college in New Jersey? Maybe it’s the airline that took you to Germany. No, a bank in London!” the US journalism website Poynter reported.

Reuters had better name recognition – 68 per cent – among US college graduates, Poynter said.

The poll of 1,021 randomly selected adults was conducted by telephone between 31 March  and 3 April. ■