'The new, the know, and the now' about Reuters and media

“Reuters Agency is fortunate to have strong thought leaders, industry experts, and managers who hear directly from our customers about their growing challenges on a daily basis. Partner those strengths with the breadth and depth of Reuters content, and you’ve got Inside Agency, a platform for sharing interesting, relevant industry ideas and information,” said Emily Moyer, global head of marketing for Reuters Agency.

Some of the topics that will be published regularly include:

• Reuters Presents the Panel: a series of thought leadership discussions on media-relevant topics, featuring input from our customers and people within the Agency
• The Customer Voice: customer views on the industry, plus how they partner and work with Reuters Agency
• Around Agency: segments that provide the top things to know, including behind-the-scenes information about product launches, content updates and editorial
• Industry Insights and Guides: designed and created by our internal experts and network of key industry leaders.

One staffer asked what the blog was for. “I was a bit confused by this site. At first I was intrigued, but then really confused,” journalist Tom Miles wrote in a posted comment. “I don’t quite get what it is or who it is aimed at. At first I thought ‘Inside Agency’ – sounds like something talking about what’s going on in Reuters. But then I see the voices quoted in the “Long form journalism” piece are all from other media. I’m not clear who the author is, or if this supposed to be newsy (i.e. unbiased) or marketing (i.e. promoting Reuters and ideas that Reuters currently favours). It’s important not to compromise our principles by blurring the line. So what is this exactly?”

In response, Sara Aiello wrote: “The aim of the blog is to position the Agency business of Reuters as thought leaders, while providing clients a place where they can get relevant business updates as well. This concept is also known as ‘content marketing’. The views and posts in this blog are not related to Reuters Editorial (reuters.com) content.” ■