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Reuters is again the top international digital media brand in Europe

Reuters is the most popular international digital media brand in Europe, according to new research.

Reuters has maintained its position, registering consistent year-on-year growth over the last five years, and is number one for monthly reach of all digital sites measured on IPSOS Affluent Europe 2019.

Across all news and business websites measured, Reuters is number one for trustworthiness amongst monthly digital users of each brand.

The research - which measures reach amongst affluent audiences and decision makers across 21 countries - shows Reuters has grown its digital monthly reach to 7,220,000 - a two per cent year-on-year increase - consolidating its position as number one international media brand in the region, ahead of BBC (7,172,000) The New York Times (6,730,000).

Reuters also took the number one position amongst key audience groups like people who had taken more than six return air trips for business last year, earning more than €180,000 a year, decision makers in corporate finance, investment or other banking, finance or insurance services.

Simon Hutson, Reuters managing director for consumer, said: “I’m delighted that Reuters has consolidated its position as the number one international digital media brand in Europe. The research also endorses Reuters unrivalled reputation for trust among key decision makers. This is a significant message for the advertising community.” ■