Putting the customer first

Choosing a corporate slogan can be tricky. Former CEO Glen Renfrew, one day out at the Reuter facility at Hauppage saw on its wall “Quality comes first”. Bravo, he said and rushed back to London with it. Henceforth that was to be the slogan, and so it became. But the old ’uns under whom he had learned as a trainee shook their heads and muttered: “When was that not the case since the first pigeon flew out of Aachen?” It fell flat, but he had it used. It made no difference, quality continued to come first, unchanged. ■