New desktop a 'fundamental shift' - Devin Wenig

"Today's generation of financial professionals demand tools that are intuitive, rich in data and analytics, and highly connected, to give them an edge. Eikon is a fundamental shift for our company and our industry. It will constantly adapt to help customers thrive in this new era. The launch signifies another key milestone in our strategy to build an open and connected global financial community," said Wenig, markets division CEO. 

Eikon places the most comprehensive market information, news, analytics and trading tools available into a desktop as simple to use and collaborative as the Internet, Thomson Reuters said. It said the new desktop had won the support of more than 300 clients.

A company press release said Eikon was designed “to catapult market data into the 21st century and leverages information into easy-to-use web style search, aggregates the best of social networking technology, and allows for seamless mobile interchange from the office, home or while on the move. Eikon is available on multiple computer platforms, Blackberry and iPhone devices with a single sign-on to access information anywhere, at anytime".

Eikon’s semantic tagging technology removes the need to remember instrument codes or use complex interfaces. It is delivered by Internet technology and so can be downloaded and installed in seconds. With seamless upgrades, the technology enables a single powerful desktop to evolve and keep apace with rapidly changing markets and customer needs. 

A core innovation harnesses social networking technology like Facebook, Twitter and instant messaging for financial markets and connects financial professionals around the world to create communities. 

The new desktop completes a three-part, $1 billion overhaul of Thomson Reuters’ product portfolio for financial professionals. It follows the recent launch of Elektron, an ultra-high speed data distribution network, and Reuters Insider, an interactive on-demand video platform. ■