Thomson Reuters offers trip to South Pole as Eikon prize

The winner will become a member of a three-person team attempting to set a new world record for the journey from the coast of the Antarctic to the South Pole.

The current Guinness World record stands at two days, 21 hours, 21 minutes. The attempt to break it will be in a new polar vehicle, pictured, powered by bio-fuel. Setting off on 12 December 2011, the expedition will aim to arrive at the pole on the centenary of the first successful attempt by Norwegian explorer Roald Amundsen on 14 December 1911.

The competition is open to residents of the United States, United Kingdom, Canada, France, Germany, Spain, Switzerland, Japan, Hong Kong, India, Singapore and the United Arab Emirates.

Entrants have to say in up to 40 characters each what they would like to see both more of and less of in the new era of financial markets.

Runners-up will win a luxury holiday. Best entries from each eligible country will win an iPad. ■